Technology

Discovery to Deliverables in the Software Development Lifecycle

In our last blog post we started our discussion about the importance of a thorough discovery process which defines the software users’ needs.  When done correctly this will lead to a more accurate estimate with a realistic timeline of deliverables. ...
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Web App vs Native Mobile App vs …

If you’ve started to research app development options for your project, you have probably already come across the terms ‘web app’ and ‘native app’.  Both types of apps have their time and place, depending on how the app will be used.  First,...
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How to Integrate Artificial Intelligence Into Your App Marketing Strategy

“There’s an app for that” was such a successful slogan that Apple trademarked the phrase back in 2010. Apple wasn’t exaggerating either. At the time, there were already more than 250,000 apps built for the iPhone. Now, Apple has more than 1.8...
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‘Build It and They Will Come’ Marketing Strategy?

After creating hundreds of custom mobile app and websites for clients, we’ve seen a recurring marketing strategy of “Build it and they will come”.  While that iconic line from the movie, Field of Dreams, may sound good in a fantasy world, it’s...
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Apps that Behave Like Websites Will Get You Rejected

Over the years, we’ve submitted hundreds of apps to the App Store.  In that time, we’ve learned that there’s a lot of grey area to navigate within the stated App Store guidelines, which often seem a bit overarching.  And while it is certainly...
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The Prototype as an Investment Tool

In the world of pitching tech investors, the truth of the matter is, we now live in a ‘show-me / don’t tell me’ world.  Investors are pitched a lot of ideas, so their attention spans are far too short anymore to read through an entire pitch deck,...
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