Epic Blog

‘Build It and They Will Come’ Marketing Strategy?

After creating hundreds of custom mobile app and websites for clients, we’ve seen a recurring marketing strategy of “Build it and they will come”.  While that iconic line from the movie, Field of Dreams, may sound good in a fantasy world, it’s...
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Apps that Behave Like Websites Will Get You Rejected

Over the years, we’ve submitted hundreds of apps to the App Store.  In that time, we’ve learned that there’s a lot of grey area to navigate within the stated App Store guidelines, which often seem a bit overarching.  And while it is certainly...
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The Prototype as an Investment Tool

In the world of pitching tech investors, the truth of the matter is, we now live in a ‘show-me / don’t tell me’ world.  Investors are pitched a lot of ideas, so their attention spans are far too short anymore to read through an entire pitch deck,...
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Is My Mobile App Name Unique & How Do I Reserve It (Part 2)

In our last blog post we described the process for finding any existing published apps that are already using your desired app name/title. Assuming you have completed that process and found no other live iPhone or Android apps using your name, you will...
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Is My Mobile App Name Unique & How Do I Reserve It (Part 1)

Your app idea is beginning to take shape and it’s almost time to start the design and development process. First off, congrats, because just about everybody has the next great idea for a mobile app, but rarely do they take the steps to make it a reality....
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Epic Apps’ Guide for First-Time App Creators

Is your company investing in building a mobile app for the first time? If so, you probably have a lot of questions. At Epic Apps, when we initially begin discussing app design and development with a prospective client, we always try to make sure they...
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