Archives for 2019

You are browsing the site archives by date.

The Estimate to Build Your Software Project is Only as Good as the Discovery Process

Once you’ve decided to build a website or mobile app, either as an entrepreneur or business enterprise, there are some key steps you need to take very early on.  While it’s convenient to think a developer can throw out an accurate price estimate...
Read More

Web App vs Native Mobile App vs …

If you’ve started to research app development options for your project, you have probably already come across the terms ‘web app’ and ‘native app’.  Both types of apps have their time and place, depending on how the app will be used.  First,...
Read More

How to Integrate Artificial Intelligence Into Your App Marketing Strategy

“There’s an app for that” was such a successful slogan that Apple trademarked the phrase back in 2010. Apple wasn’t exaggerating either. At the time, there were already more than 250,000 apps built for the iPhone. Now, Apple has more than 1.8...
Read More

‘Build It and They Will Come’ Marketing Strategy?

After creating hundreds of custom mobile app and websites for clients, we’ve seen a recurring marketing strategy of “Build it and they will come”.  While that iconic line from the movie, Field of Dreams, may sound good in a fantasy world, it’s...
Read More