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How to Integrate Artificial Intelligence Into Your App Marketing Strategy

Artificial intelligence in mobile apps

“There’s an app for that” was such a successful slogan that Apple trademarked the phrase back in 2010. Apple wasn’t exaggerating either.

At the time, there were already more than 250,000 apps built for the iPhone.

Now, Apple has more than 1.8 million apps available in the App Store that can help you cook, watch TV, exercise, and even track your sleeping patterns.

However, users are not the only ones who have something to gain from mobile apps.

Companies can now access a lot of information about their audience. If you’re wondering how you can find a way to capitalize on it, there is some good news–artificial intelligence (AI) is more than up to the task.

Here’s how you can integrate AI into your marketing strategy going forward.

Personal Content

Users don’t want to be treated as a statistic. So how can your marketing show that you view them as individuals?

AI can make this process incredibly easy for your company by automatically tracking user preferences and behaviors. Purchase history can be used to see what kind of products are more likely to be bought by an individual and you can automatically suggest other similar products to them.

For example, Amazon’s recommendation system helped boost the company’s sales by 30% for an increase of $2.9 billion from the same quarter the previous year. To help drive purchases, one study also found that personalized calls-to-action perform over 200% better than basic CTAs.

They want to be treated like people and the best way to do that is to provide each of them with personalized content.

Customer Service

When users have to go through customer service, it’s often stacking one bad experience on top of another. Either something went wrong or customers have a question that isn’t answered on your site.

Now, customers find themselves put on hold after calling or waiting for a reply to an email that they sent. No matter how much you try to cover all errors in your FAQs, there are bound to be other situations that arise.

AI will let you handle a larger volume of customer service inquiries and help you spend less time on each.

An AI-powered chatbot can answer simple questions, saving your employees from wasting time with routine problems. For something more advanced, chatbots can get the process started and figure out who the customer needs to speak with.

An AI program can even give you more contact with customers. Amazon doesn’t just recommend products to its site visitors, but the company will send customers an email with more information about a product they’ve expressed interest in.

Using AI will help your company provide better customer service.

Voice Search

The most recent rise of AI use has come in the form of voice technology.

According to the GlobalWebIndex Voice Search Report, 27% of the global online population uses voice search on mobile. More and more businesses will need to include voice technology in their apps to stay ahead of the curve.

From a marketing perspective, being an early adapter to new technology pays off dividends down the road.

The Echo digital assistant has allowed Amazon to place itself at the front of the voice commerce industry. Customers no longer have to take out their phones or use their computers when they are looking for information.

They can, instead, ask Alexa a question instead of searching for it themselves. Consumers can now make purchases just by telling Alexa to do it for them. If you integrate voice technology, it can allow the voice assistants on user devices to access features of your app.

As the number of voice searches grows, your app will need to adapt or will be in jeopardy of getting left behind.

Market Your App with AI

AI can help make your company’s marketing strategy more effective.

Users will feel like individuals and are more likely to act upon receiving personalized content. When people run into problems, they won’t have to spend hours on hold or waiting for a reply because a bot can help out immediately.

Further, adapting your app to cater to AI assistants will likely prove to be an important step in the future of online commerce.

To see how one of the top app development companies in Denver can integrate AI into your app, contact us or one of the other leading firms in the area today, and visit our expertise page for more details.

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